Guidance and invaluable experience for coaching, luxury spa and wellness consulting.

Hi, I’m Virginia Lara,

a wellness advocate with extensive leadership experience in managing Forbes Travel Guide five-star rated spas within the luxury hospitality sector. In my spa consulting practice, I have successfully developed and implemented creative operational solutions for new and existing spa projects, optimizing processes and integrating wellness concepts into diverse environments.

Separately, as a wellness and transformational coach, I have empowered my clients and teams to achieve their wellness goals through genuine, personalized coaching. My approach emphasizes sustainable, long-lasting healthy habits, supporting both personal growth and organizational well-being.

My leadership and operational direction in both sectors have consistently driven measurable results, enhanced workplace cultures, and supported the success of people, projects, and organizations

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My approach is a collaborative process

Taking your time in researching, planning, and executing a pre-opening can take a lot of your time. I target my time and tasks towards accomplishing your goals efficiently, effectively, and accurately.

  • What I find fascinating about working with my clients is that none of us are the same, we have different visions, goals and dreams, but each and every single one of us have a unique gift to bring to this world, sometimes we just don’t know yet and we need the support and guidance to discover it. When we break through and discover our full potential is when magic happens, and everything is possible. My job is to be right there with you all the steps of the way.

  • Many Spa owners, developers and designers do not consider how important it is to have experience with spa development and design that is operational, functional, profitable, and luxurious and how it relates to guest satisfaction, staff efficiency and profitability. I bring extensive experience of networking and relationships building to make all this happen for you. This valuable and truly priceless advantage will help you cut through the clutter and get things done efficiently and in a cost-effective manner to the longer run.

  • Having a strong foundation is essential to the growth and long term success of any business.

    The more ambitious goals you have, the stronger foundations you’ll have to build. I believe it is within ourselves and the action steps we decide to take what creates our own reality. My role is to be right there, to provide you with the right system, support and accountability to make your project a success.

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Successful Connections

  • Virginia has always had a passion for wellness. I had the pleasure of working with her when she was our Spa Director at Mandarin Oriental Boston. She has a strong work ethic, demonstrated entrepreneurship, vision and excellent communication. Virginia was always on top of trends and quick to implement on brand strategies.

    Alain Negueloua - Former General Manager at Mandarin Oriental Boston

  • I worked with Virginia during 3 years while at Mandarin Oriental, Barcelona where she opened and managed one of Spain most amazing Spas. As a member of the Executive Committee, Virginia was totally committed to her guests and employees always ensuring the delivery of exceptional service. Self driven, hard worker and always searching for new trends. Innovative with proposals to create unique and exclusive offerings.

    Vincent Studer - Former General Manager of Residences at Mandarin Oriental. Barcelona

  • Virginia Lara is an exceptional mentor and leader. She is a very authentic and rare talent in the luxury Spa segment. Virginia is a true visionary and drives exceptional results in every aspect from providing world class Forbes Star service, excellent development of phenomenal product and profit dominance. Virginia leads from the front and delivers on every possible level.

    Damien O'Riordan - Former VP of Hotel Operations at Encore Boston Harbor

  • I worked with Virginia for about three years in a very financially difficult environment during and following COVID. Virginia excels at understanding her business, both from a customer service perspective as well as demonstrating a high degree of financial acumen. Virginia would always come to the table with innovative new ideas and ways to enhance revenue within the Spa. She is very thorough in cost control while consistently maintaining a five star environment.

    Allison Rankin - Former CFO at Encore Boston Harbor

  • There are moments in our professional careers when one realises that you work alongside special talents. I had the pleasure to have Virginia in our team! Her humble, respectful and business oriented way of leadership assisted the entire team to create unforgettable guest experiences, a wonderful team spirit and ultimately to reach ambitious company goals!

    Renato W. Chizzola - Former General Manager - Celebrity Cruises

  • Virginia is a great professional and SPA expert. She is future oriented and constantly seeks ways to improve the business and customer experience. It was a pleasure planning and opening a SPA which became one of the foremost Spa's in Spain.

    David Salomon - Former Hotel Manager, Mandarin Oriental, Barcelona